Combining pop, folk, and electronics into a global sound all their own, Grizfolk are a five-piece ensemble formed by a pair of Swedish producers and a singer/songwriter from Florida who came together to pursue a fresh musical vision. Adam Roth, the group’s vocalist and guitarist, relocated to Los Angeles from his native Florida to seek a career in music, and by 2011 he was gigging regularly in a band called La Vie featuring drummer Bill Delia. On the side, Roth was working with a music production house, helping to write and arrange material on commission, and there he met Fredrik Eriksson, a producer from Sweden who had recently pulled up stakes and moved to Southern California. Roth and Eriksson soon teamed up to write songs for a project, and discovered they were musically simpatico. Eriksson introduced Roth to Sebastian Fritze, a fellow Swede making music in America, and in 2013 the three joined forces to form a band that would combine Roth’s love of Americana with Eriksson and Fritze’s savvy with electronic pop.
- When: Saturday, October 21st
- Time: 5:00 p.m. – 6:30 p.m.
- Location: River Jam Stage
- Cost: Free and open to the public
- Weather: This event will proceed rain or shine